Latest Advertising Articles in 2024 | Digital Agency Network https://digitalagencynetwork.com/blog/advertising/ Tue, 06 Feb 2024 15:14:10 +0000 en-US hourly 1 https://digitalagencynetwork.com/wp-content/uploads/2020/03/favicon-100x100.ico Latest Advertising Articles in 2024 | Digital Agency Network https://digitalagencynetwork.com/blog/advertising/ 32 32 Grow Your Startup: How to Boost PPC Campaign Performance through Personalized Retargeting https://digitalagencynetwork.com/how-to-boost-ppc-campaign-performance-through-personalized-retargeting/ Fri, 02 Feb 2024 10:30:32 +0000 https://digitalagencynetwork.com/?p=337051 Do you know the percentage of customers who have said they are more likely to purchase a retargeting ad? It’s a massive 70%. That figure is no joke. Personalized retargeting is your pay-per-click (PPC) strategy’s secret weapon. These ads aren’t just another flashy distraction; they’re your ticket to higher conversions, a turbocharged brand presence, and …

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]]> Top AI-Generated Advertising Campaigns from Famous Brands https://digitalagencynetwork.com/top-ai-generated-advertising-campaigns-from-famous-brands/ Thu, 11 Jan 2024 09:35:59 +0000 https://digitalagencynetwork.com/?p=322392 An either-or between creativity and data won’t work for any brand to stand out today. It needs both.  Brands need their marketing campaigns to be relevant and frequent. And to keep up with both parameters in this digital wave, AI-generated advertising is a must. 61.4% of marketers have already used AI in their marketing activities, …

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]]> The Real Reasons Your Ads Are Not Performing Well and How to Improve Them https://digitalagencynetwork.com/the-real-reasons-your-ads-are-not-performing-well-and-how-to-improve-them/ Tue, 19 Dec 2023 06:40:41 +0000 https://digitalagencynetwork.com/?p=333502 As someone who’s been working in the Digital Marketing and Creative industry for almost a decade, I can confidently say – there are so many ineffective ads running online. Brands are being impulsive, throwing their money down the drain without putting together an effective ad strategy and campaign. I’ve seen this far too often, and …

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]]> Decoding ROAS Meaning: An Essential Guide to Return on Advertising Spend https://digitalagencynetwork.com/decoding-roas-meaning-an-essential-guide-to-return-on-advertising-spend/ Wed, 11 Oct 2023 08:47:16 +0000 https://digitalagencynetwork.com/?p=326999 Marketing campaigns these days are driven by data more than ever, with experts emphasizing efficiency and stability more than visibility. This drives competition tighter, with marketers striving to innovate with strategies that aim to get more leads while spending as little as possible. But of all the metrics used in digital marketing, ROAS is perhaps …

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]]> Starting & Running a Digital Ads Agency: A Comprehensive Guide https://digitalagencynetwork.com/starting-running-a-digital-ads-agency-a-comprehensive-guide/ Fri, 08 Sep 2023 07:10:26 +0000 https://digitalagencynetwork.com/?p=324230 Starting a digital advertising agency? Then, welcome to a world bursting with potential, especially in our digital-driven age.  Despite a minor setback in 2020 due to the pandemic’s impact on businesses, the global marketing agency sector is predicted to soar to $769.9 billion by 2024. But, where should you begin this exciting journey with your …

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]]> Best Practices for B2B Online Advertising Strategy https://digitalagencynetwork.com/best-practices-for-b2b-online-advertising-strategy/ Thu, 07 Sep 2023 13:45:10 +0000 https://digitalagencynetwork.com/?p=324219 The essence of B2B online advertising is tailoring products, services, or solutions perfectly for businesses. And what sets it apart from the B2C game isn’t just an audience difference but the art of cultivating genuine business relationships.  While 80% of companies, both in the B2B and B2C sectors, harness the power of Google Ads to …

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]]> Behind the Scenes of Success: Inspiring Luxury Brand Advertising Campaigns https://digitalagencynetwork.com/behind-the-scenes-of-success-inspiring-luxury-brand-advertising-campaigns/ Wed, 16 Aug 2023 09:18:15 +0000 https://digitalagencynetwork.com/?p=322741 When it comes to advertising strategy, luxury brands go above and beyond. They craft fascinating campaigns that resonate just right with their audience. Luxury brand advertising campaigns work their magic on the ever-changing landscape of digital marketing. Luxury brand advertising strategies put together creativity, and pure brilliance to shape experiences that go beyond simple promotion …

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]]> Burberry’s Over The Top Digital Marketing Strategy & Deluxe Advertising Campaigns https://digitalagencynetwork.com/burberrys-over-the-top-digital-marketing-strategy-deluxe-advertising-campaigns/ Thu, 06 Jul 2023 13:51:49 +0000 https://digitalagencynetwork.com/?p=319866 Known for its iconic trench coats and check pattern Burberry is a luxury fashion house cherishing British heritage. Brand’s over-the-top marketing campaigns are often praised for their creativity and innovation. Let’s explore how Burberry campaigns are utilized to create a sense of luxury and exclusivity. Burberry’s Marketing Mix The marketing mix, commonly known as the …

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]]> Amazon Prime’s Marketing Strategy & Advertising Campaigns https://digitalagencynetwork.com/amazon-prime-marketing-strategy-advertising-campaigns/ Wed, 21 Jun 2023 19:07:51 +0000 https://digitalagencynetwork.com/?p=319221 At the heart of its triumph lies the brilliance of Amazon Prime’s marketing strategy, which has contributed to the platform’s widespread popularity and success. By employing a comprehensive approach that blends data-driven insights, and captivating advertising campaigns leveraging the power of storytelling, Amazon Prime has firmly established itself as a premier streaming service, captivating audiences …

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]]> The Future of Digital Advertising: Predictions and Possibilities https://digitalagencynetwork.com/the-future-of-digital-advertising-predictions-and-possibilities/ Thu, 18 May 2023 13:31:02 +0000 https://digitalagencynetwork.com/?p=316682 Welcome to the exciting convergence of data science, artificial intelligence, and digital marketing strategies that is changing the future of advertising. We see an influx of technological developments in this digital age, from new ad formats and white labeling to augmented reality (AR) commercials and connected TV (CTV) ads. Programmatic advertising and the increase of …

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]]> Best Branding Ideas for Automotive Industry https://digitalagencynetwork.com/best-branding-ideas-for-automotive-industry/ Mon, 13 Feb 2023 17:17:43 +0000 https://digitalagencynetwork.com/?p=306303 Before choosing a product to purchase, customers conduct extensive research online and offline. When it comes to major purchases, this research is extremely thorough, and consumers strive to make the best decision. It is obvious that it is the same when we choose to purchase cars because it may be one of the key decisions …

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]]> Inspiring Sports Marketing Strategies and Campaign Examples https://digitalagencynetwork.com/inspiring-sports-marketing-strategies-and-campaign-examples/ Wed, 01 Feb 2023 17:45:30 +0000 https://digitalagencynetwork.com/?p=305322 Marketing proved to be extremely helpful in sports to connect brands with fans and promote specific sporting events and regular-season games. Effective sports marketing strategies help teams, leagues, associations, and brands reach new audiences and possible sponsors, as well as keep the interest of die-hard sports fans alive. A successful sports marketing campaign brings athletes, …

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